Online Shoppers Want a More Human Experience (Report)

Empowering sales associates to offer recommendations can create a more personalized experience that drives retail success, both online and in stores.

Omnichannel marketing creates an opportunity for marketers to support customers throughout their purchase journey. However, one of the things marketers need to do with omnichannel is respond effectively to the will of the customer. A report from retail technology provider Salesfloor examined customer desires when it comes to in-store shopping.