Online Shoppers Want a More Human Experience (Report)

Empowering sales associates to offer recommendations can create a more personalized experience that drives retail success, both online and in stores.

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Omnichannel marketing creates an opportunity for marketers to support customers throughout their purchase journey. However, one of the things marketers need to do with omnichannel is respond effectively to the will of the customer. A report from retail technology provider Salesfloor examined customer desires when it comes to in-store shopping.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in