OnDeck’s Direct Mail Simplifies B-to-B Funding
Direct mail that promotes business lending can often be rather dense to read, but not in this case.
Mailer Name: OnDeck
Date Mailed: November 2014
This small business lender is not a bank, and maybe that accounts for how it appeals to prospects. The outer envelope asks a question that poses a question that focuses squarely on their needs: “[Company Name] – What would you do with $5,000-$25,000 for your business?” It also shows a mock check personalized with the company’s name to create a visual association with the offer.
The letter runs on just one page, with short, single-sentence paragraphs that focus on benefits with bolded copy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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