Once Considered Gimmicky, Branded AR Is Having Its Moment

The tech has come into its own as a marketing tool

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Before the world went into quarantine, sunglasses maker Bollé had a simple and reliable tactic for sales success: have the customer try on a product with a sales assistant present. More than half the time, boom, a sale was made.

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This story first appeared in the Nov. 16, 2020, issue of Adweek magazine. Click here to subscribe.