On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce's Brick-and-Mortar Obsession

Appointment programming and scarcity are back

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ?

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