Taking Omnichannel Marketing Outbound in 2020!

Omnichannel marketing is an important piece of any brand’s customer experience (CX) strategy, but too often it stops there. While a strong omnichannel CX is important, it’s equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel plan will produce a strong customer acquisition system.

Andre Chandra is the Founder and CEO of Propelo Media, an omnichannel direct marketing company that helps clients with lead generation, customer retention and brand building. We owe our business success on our set of Core Values, and they are: 1) Partner, Not Just Vendor, 2) One-stop-shop, 3) Never Shortsighted, and 4) Delight Our Clients. On a personal level, here are where his loyalties lie: a Cal Bear (Class of '00), a Washington Husky ('97), and a passionate Oakland Raiders/Golden State Warriors fan. He can be spotted holding his: wife, two kids, or an acoustic guitar — in that order.