Facebook Advertising Overhaul Continues With Rollout Of Objective-Based Ad Buying And Reporting

Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.

Facebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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