Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
If you’ve read posts from experts about the effectiveness of user-generated content on social media and scoffed, Tuesday’s news from Twitter should put an end to that scoffing.
A seemingly innocent tweet from Carter Wilkerson asking Wendy’s how many retweets he needed for a year’s supply of chicken nuggets went viral and then some, and Twitter said in a blog post Tuesday that it is now the most retweeted tweet of all-time.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April

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