How Wendy’s Cooked Up Its Killer Frozen Beef Tweet to McDonald’s

Advertising chief says it came together in 30 minutes

Wendy's called out McDonald's on Twitter. Getty Images, Wendy's

This week McDonald’s announced that it would start making Quarter Pounders with fresh beef in select restaurants. The fast-food behemoth probably should’ve been prepared for its competitor, Wendy’s, to get involved, as the brand has made it clear that it loves talking about frozen beef on social media.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.