Non-Profits Participate In Opening Of The Facebook Gift Shop

This morning at Mashable’s Social Good Conference in New York, Facebook marketing and outreach director Randi Zuckerberg spoke about Facebook’s plan to reach out to the world of nonprofit organizations via their Gift Shop. Caroline McCarthy covered the announcement on CNET.

At the conference, Zuckerberg announced that Facebook is going to be reopening their Gift Shop to charity gifts. She said, “We are exploring ways for developers to use the Gift Shop to offer… virtual, real and charity gifts.” Before this morning, Facebook had announced their plan to open the Gift Shop to third party developers looking to make a profit and to expand the Gift Shop to integrate real, physical merchandise as well as e-cards and virtual gifts. However, their inclusion of charity gifts shows Facebook’s commitment to community outreach, in addition to profit.