Nike Turns to Twitter to Maximize Sponsorship of Golfer Rory McIlroy

Sports giant Nike had a valuable club in its bag while brainstorming ways to capitalize on its 10-year, £150 million-plus ($220 million-plus) contract with golfer Rory McIlroy: Twitter.

RoryMcIlroySports giant Nike had a valuable club in its bag while brainstorming ways to capitalize on its 10-year, £150 million-plus ($220 million-plus) contract with golfer Rory McIlroy: Twitter.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}