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In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media partnerships) and Brian Robinson (now director, media partnerships analytics) said in a blog post at the time that Instagram would be added to Nielsen Social Content Ratings “in the future.”
The future is now, as Nielsen announced Thursday that Instagram data has been added to Nielsen Social Content Ratings in the U.S.,