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Opendorse, a social media marketing platform geared toward athletes, is taking to the ice following a partnership with the National Hockey League, which was revealed Thursday.
The Devils went on to lead the NHL in player social media engagements and engagement rate throughout the 2017-18 regular season and the 2018 Stanley Cup Playoffs, ranking second in player follower growth.
Opendorse co-founder and CEO Blake Lawrence said in an interview that former Devils manager of social and digital marketing Tina Jain touted the platform as one reason why the club went from the bottom of the league to the top in terms of social media engagement, and 10 more NHL teams signed on for the following season.