NFL Teams on Facebook, Twitter and Instagram, Weeks 19-21
The Atlanta Falcons’ trip to Super Bowl LI caused the team’s growth to surge on the three social networks
The Atlanta Falcons’ trip to Super Bowl LI caused the team’s growth to surge on Facebook, Twitter and Instagram during the last two weeks of the National Football League postseason and Pro Bowl week.
Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Jan. 10 through 30—the divisional playoffs, conference championship games and Pro Bowl–using its cross-channel reports, and it found that the Falcons topped all teams in growth across Facebook, Twitter and Instagram during the period.
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