Nextdoor’s New Feature Will Address Potentially Offensive or Hurtful Comments

Kindness Reminder will encourage users to think before they post

Neighborhood social network Nextdoor is taking steps to encourage its users to be more neighborly toward their neighbors.

Nextdoor began rolling out Kindness Reminder in the U.S. Wednesday, saying that if a member replies to a neighbor’s post with a potentially offensive or hurtful comment, they will be prompted before the comment goes live and given the chance to review the social network’s community guidelines and edit or delete that reply.

According to Nextdoor, early tests of Kindness Reminder showed that 20% of people who saw its prompt edited the comments, and there has been a drop in how often the prompt appeared in areas where the feature was being tested.

The feature uses data gathered from comments that were previously flagged by Nextdoor users, along with machine learning to help understand “the nuanced ways incivility can show up between people,” the social network said in a release.




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