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While it remains to be seen if advertisers around the globe will follow, brands in New Zealand—including ASB Bank, fast-food chain Burger King and telecommunications company Spark—have reportedly pulled ads from Facebook and Google in the wake of the Christchurch shooting.
That’s according to The New Zealand Herald, which said the companies are banding together “to take a stand against the harm caused by unmoderated content” and to encourage tech companies to take action. However, The Herald said it’s not clear how long the boycott will last.