New York Media, SeamlessWeb Strike Online-Ordering Deal
Online food ordering Website SeamlessWeb will slice into the Big Apple following the announcement of a major partnership with New York Media, parent company of Nymag.com and Menupages.com.
The two New York Media sites integrated “Order Online” links to more than 1,650 SeamlessWeb transaction-enabled Web pages. New York Media said NYmag.com and Menupages represent more than 70% of the New York area’s online restaurant traffic and operate restaurant Websites in seven additional markets around the United States, drawing more than 20 million page views for restaurant-oriented content every month.
SeamlessWeb adds that it has processed more than 50 million food orders from more than 1 million individual users in cities throughout the United States and London.
New York Media acquired Menupages.com in 2008 and announced last week that it would expand its Grub Street food blog to cover five additional markets: Los Angeles, Chicago, Boston, Philadelphia and San Francisco.
New York Media online general manager Michael Silberman said:
We believe New York Media provides the most complete resources for food and restaurant editorial and service on the Web, and we do that through a combination of careful data gathering, smart writing and reviews, and partnerships with great companies like SeamlessWeb. Our users are now able to see which restaurants offer online ordering and can place their orders directly, and our partner gains new customers and additional orders. This is a great win for everyone involved.
SeamlessWeb president Jason Finger added:
Using the Internet to order food is quickly becoming as commonplace as booking travel reservations online. Customers are increasingly demanding that their preferred restaurants offer a Website capable of processing transactions, and SeamlessWeb has a long history of success in leveraging e-commerce-capable Websites to drive sales to our restaurant partners. This distribution relationship with New York Media will make it easier for their large audience to enjoy the benefits of an integrated online-ordering experience and further validates the importance of online food ordering in restaurant-centric portals.
