New Study Shows That the Number of Native Ad Buyers Increased by 74% in Just One Year

Programmatic and print ads are seeing declines, according to MediaRadar

July 10, 2017

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While ad spending is down in two key areas, print and programmatic, it’s seen a dramatic increase in native formats.

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.