New Research Shows That In-Stream Video Ads Outperform Preroll

And recall goes way up when viewers like a spot

According to Kargo, 89 percent of people surveyed said they use their smartphone while watching TV. Getty Images

It’s probably no surprise that people ignore ads they don’t like and remember those they do, but the results of a new study shows just how great of a gap there might be.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.