New Research Shows That In-Stream Video Ads Outperform Preroll

And recall goes way up when viewers like a spot


It’s probably no surprise that people ignore ads they don’t like and remember those they do, but the results of a new study shows just how great of a gap there might be.

According to research from Kargo, an ad tech firm, and Kantar, a media intelligence company, 76 percent of people surveyed will skip preroll ads if they have a chance. However, the results released today also found that people can recall an ad they do like after just two seconds.

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