Companies struggling with customer satisfaction on Facebook

Customer service is a key component for success for any business. From phones to Facebook, today’s customer is turning to a variety of communication vehicles to converse with companies, but according to a recent report they are struggling with successfully integrating these different support channels.

However, many customers don’t look to Facebook for customer service. Zendesk surveyed more than 30,000 companies and their customers about customer service behavior, finding that the satisfaction rate through Facebook came in dead last.