Neuromarketing and the Consumer Brain
No doubt, marketers have long suspected that consumers are making buying decisions based on gut reactions that they reach after absorbing very little information about their products. Now those marketers can find out exactly why. Enter neuromarketing, a science that determines how consumers’ brains function while shopping.
A study published in the July-October issue of the Journal of Consumer Behaviour turns traditional thinking on its head. According to the research, the usual belief about object recognition, or what consumers see when they look at a product, is that shoppers are viewing it as though it’s completely new to them, and they have to learn about it from the bottom up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in