Netflix is changing up what viewers see before the opening of its original shows.
Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red “N,” which then appears to zoom the viewer through the letter to reveal a number of colored beams.
“It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood,” the company tweeted.
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