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As NBCUniversal continues its evolution into a more digitally native operation, the Comcast-owned broadcaster has appointed Ryan McConville to the newly created role of executive vice president of ad platforms and operations.
McConville, the former president and COO of mobile advertising company Kargo, is charged with building out a team to enhance NBCUniversal’s media offering with wares such as AI-powered ad placement and cross-platform measurement. He will report to Krishan Bhatia, NBCUniversal’s evp of business operations and strategy.