NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities

Intersection brings the games to New York, Chicago and Philadelphia


Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute.

Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea—videos and visuals such as highlights, summaries, previews, medal counts and athlete bios—on digital displays on streets and in mass transit systems in those three cities. Through a partnership with Intersection, a New York-based smart cities and media company, NBC hopes to broaden its Olympics footprint while reminding people to watch the games on TV or on NBC’s mobile app.

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