National Geographic Just Became the First Brand to Top 100 Million Instagram Followers

Its revenue from social ad campaigns rose 80% in 2018 versus 2017

National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher’s success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year.