Nascar Sets a Fast Pace in Its First Three Months on TikTok

Its channel topped 90,000 followers, and the #nascar hashtag tallied 245.7 million views

The TikTok logo on the track at Homestead-Miami Speedway during the Cup Series Championship race last November Nascar

Nascar is often associated with the deafening sound of revving engines, but its entry onto popular video-sharing platform TikTok was rather quiet.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.