Year in Review

The Fastest Growing Brands of 2020 Are Streamers, Ecommerce and Videoconferencing

TikTok, Peacock and DoorDash were go-to choices, with Zoom topping the list

Researcher Morning Consult compared consumers who considered purchasing from brands at the beginning and end of the year. Morning Consult

By Emmy Liederman

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In 2020, the world found itself in the middle of a shared experience, thanks to the Covid-19 pandemic. People across the globe were streaming more content, getting more food delivered and, as such, relying on similar brands to get through the year.

Perhaps no brand reflected that shared experience more than video conferencing platform Zoom, which hosted the bulk of the year’s events, from work meetings to college classes to happy hours.

It’s no surprise that it came out on top as 2020’s fastest-growing brand, according to a new report from market researcher Morning Consult.