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In 2020, the world found itself in the middle of a shared experience, thanks to the Covid-19 pandemic. People across the globe were streaming more content, getting more food delivered and, as such, relying on similar brands to get through the year.
Perhaps no brand reflected that shared experience more than video conferencing platform Zoom, which hosted the bulk of the year’s events, from work meetings to college classes to happy hours.
It’s no surprise that it came out on top as 2020’s fastest-growing brand, according to a new report from market researcher Morning Consult.