Facebook provides some robust tools for its users to learn about why they are seeing the ads that are served to them via its platform. The trouble, according to a new survey from Pew Research Center, is that the majority of its users are clueless about the existence of those tools.
Facebook spokesperson Joe Osborne said, “We want people to understand how our ad settings and controls work. That means better ads for people. While we and the rest of the online ad industry need to do more to educate people on how interest-based advertising works and how we protect people’s information, we welcome conversations about transparency and control.”
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