Nearly a year after Meredith finalized the acquisition of Time Inc., two titles from the Time legacy have sold, two remain up for sale and the magazine publisher is looking to re-innovate how it packages content across its portfolio of primarily lifestyle brands, including those it inherited.
Most recently, this initiative has resulted in a new editorial partnership between Allrecipes and People (formerly a Time Inc. brand) magazines for a package on awards season, with Wolfgang Puck and other celebrities sharing recipes and tips for awards-themed parties.
It’s the first time the two Meredith brands have collaborated (with sponsorship from Reynolds Wrap, Philadelphia Dips and Glad) to cross-publish content in their respective print magazines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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