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Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos.
During a post-campaign case study released today, Bacardi and Snapchat found that the interactive music content was widely popular, with all users who watched it totaling 29 years of viewing time in just one day.
The lens incorporated Caribbean vibes and Snapchat’s AR technology and was set to the trio’s hit song “Front of the Line.”
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