More than 18 Million People Watched Bacardi’s Music Video Snapchat Lens With Major Lazer

The brand and the DJ amassed 42 million views in 24 hours

This summer, Bacardi ran a Snapchat filter with the Major Lazer. YouTube: BacardiNederland

Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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