More than 18 Million People Watched Bacardi's Music Video Snapchat Lens With Major Lazer

The brand and the DJ amassed 42 million views in 24 hours

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Major Lazer teamed up with Bacardi this summer to make a Snapchat lens that let users be the stars of their own music videos.

During a post-campaign case study released today, Bacardi and Snapchat found that the interactive music content was widely popular, with all users who watched it totaling 29 years of viewing time in just one day.

The lens incorporated Caribbean vibes and Snapchat’s AR technology and was set to the trio’s hit song “Front of the Line.”



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