Mobile Users Spend 86% of Their Time in Apps, 32% Gaming, 17% in Facebook

Google earned 49.3 percent of overall mobile advertising revenues, which is much higher than time spent by consumers using Google’s mobile products. Facebook’s 17.5 percent of earned mobile advertising revenue, on the other hand, is proportional to its share of consumer time-spent

The average U.S. consumer spends two hours and 42 minutes a day on mobile devices; 86 percent of that time is spent in apps and 14 percent is spent browsing the Web. The latest stats come from Flurry, an apps analytics and ad tools marketplace for developers.