Mobile Advertising: Too Many Vendors, Not Enough Customers
Ad network 24/7 Real Media just announced that they’re pushing ads to mobile devices using their existing “Open AdStream” platform. Online Media Daily says that about a dozen publishers signed up for the new mobile services, though no names were listed.
This is not a huge news item in and of itself. What’s significant is Open Media Daily’s take on the situation: “Indeed, consumers are not taking to the mobile world as quickly as some marketers would like.
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