M:Metrics to Track Mobile Ads
MocoNews reports that M:Metrics is moving forward with its mobile advertising monitoring program, M:AdTracker, and that the Seattle-based mobile data collector has also struck a partnership deal with the British Market Research Bureau.
The product of their joint venture, TGI M:Metrics, is designed to “provide mobile media usage stats for marketing strategies and advertising campaigns,” the report said. Similar to Nielsen Mobile, M:AdTracker will monitor “who’s advertising what, where and when” on mobile sites, according to a statement from Will Hodgman, M:Metrics’ president and CEO.
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