Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands

They're looking at categories across food, tech, sports and entertainment

Gannett took over The Big Lead in 2012. The Big Lead

Minute Media, a publishing and technology company, is acquiring more properties largely centered around lifestyle brands as it looks to grow into different categories.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.