Millennials Turn to Mobile Devices for Moments of 'Micro-Leisure'
A recent report points to a "leisure paradox" wherein millennials are worried about spending too much time on their smartphones but feel mobile technology enables momentary escapes from their busy lives.
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There’s plenty of evidence to support the reality that millennials don’t consume the same way generations before did. They own fewer cars, prefer living in urban centers, and value sustainability. Millennials also love technology and are a big contributor to the mobile explosion around the world.
It turns out millennials also have a different idea of leisure. According to a report commissioned by digital marketing agency MRY, our hyper-connected digital world has given rise to “micro-leisure.”