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Small and midsized businesses have the potential to be the most agile marketers online. However, with tighter budgets, they don’t have money to waste on ineffective marketing strategies. Indeed, according to data from video-editing application maker Magisto, there’s a shift happening among SMB marketers.
Magisto surveyed 550 SMBs in the U.S. about their approaches to marketing. Millennial-led businesses reported almost completely switching from traditional marketing to online and social campaigns. This group was 84 percent more likely to invest in social rather than print, and none surveyed use TV advertising, compared with one-in-three baby boomer-led SMBs.