Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

HelloSociety says engagement rates are 60% higher

Facebook: HelloSociety

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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