Meredith Offers Extended Ad Guarantee Due to COVID-19

The publisher retools a long-tested ad program

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Meredith has offered a print sales guarantee for years and has experimented with extending that before. Meredith

Key insight:

As print advertising dollars continue to dry up amid COVID-19, publishers are going back to the drawing board for programs they can offer buyers to sweeten the deal.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.