While it’s always critical that marketers stay agile and evolve strategies alongside technological advancements, the recent success in SMS enjoyed by menswear brand Mack Weldon and jewelry line Uncommon James prove that the right tool isn’t always the trendiest one. It might just be a simple text message.
At Thursday’s Adweek Elevate: Performance Marketing virtual event, Mack Weldon senior director of performance marketing and acquisition Alieu Fye described how the brand leveraged SMS to communicate with different segments of consumers throughout the pandemic.
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