How Menswear Brand Mack Weldon Leveraged SMS Marketing to Tailor Its Pandemic-Era Messaging

Performance marketer Alieu Fye talked strategy at Adweek's virtual event

Mack Weldon's senior director of performance marketing and acquisition shared insights on Adweek's virtual stage.
Mack Weldon's senior director of performance marketing and acquisition shared insights on Adweek's virtual stage. Adweek

While it’s always critical that marketers stay agile and evolve strategies alongside technological advancements, the recent success in SMS enjoyed by menswear brand Mack Weldon and jewelry line Uncommon James prove that the right tool isn’t always the trendiest one. It might just be a simple text message.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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