Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler

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Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together.

Counterintuitively, the aim of the brand as it charts its next phase of growth is to convince men to buy fewer things, but of better quality—and made by Mack Weldon, naturally.

“When

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