Measuring Social ROI with tools already at your disposal

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Measuring social return on investment doesn’t require a degree in statistics or voodoo dolls. Just follow these nine steps to diagnose how your social and Web efforts come together.

Basic techniques:

   Look at referral traffic from Facebook. Is it increasing and correlated with your social efforts?


Consider how much of it is organic vs. paid. If you’ve got your ads tagged correctly with the Google URL Builder, you can trace back each site visit to where it came from.


How much branded search traffic are you getting on Google? In other words, when you have a stronger social presence, more people Google your company name and your personal name.



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