McDonald’s Twitter Ad Campaign Was A #McFail

They try, they really do. This was McDonald’s umpteenth time purchasing a Promoted Product on Twitter to try and cash in on some social media success. And – as before – the campaign was commandeered by sarcastic users who twisted the purpose of their Promoted Tweets.

McDonald’s used two hashtags last week in their Promoted Tweets – #MeetTheFarmers and #McDStories. The first hashtag went off without a hitch, introducing Twitter users to the farmers who grow some of the ingredients in McDonald’s burgers.