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McDonald’s and Coca-Cola are the first brand partners for Snapchat’s Scan camera search technology.
Scan, which is currently available for iOS devices only, combines visual search and augmented reality by enabling people using Snapchat to hold their finger on the application’s camera screen and search for content and AR lenses related to what the camera is focused on—in this case, the respective logos of the fast-food and beverage giants.
Starting Thursday, Snapchat users in the U.S. with Scan activated on their iOS devices can scan the McDonald’s logo on products such as French fry boxes, burger wrappers and food trays to unlock access to three immersive McDonald’s AR lenses, which will show up in their Lens Carousel.