Can Mazda's DriverVille Facebook Game Improve Sales of the Mazda2?

Automobile makers are finding it increasingly fruitful to make announcements using Facebook. Through Facebook, companies have segmented their audience by car, and one well known company, Ford, announced the launch of the new Ford Explorer through their Facebook Fanpage and received a great response. Another car maker attempting this is Mazda, with the announcement of Mazda2 for North America utilizing a branded social game on Facebook called DriverVille. Read more after the jump.