Maybe No One Is Going Online With Their Phones Yet
Of course, all this wondering about where mobile media is headed won’t do any good if no one is accessing it.
In today’s MediaPost, there’s a report that “just 5% of broadbanders (about 5 million people) are choosing to access the Internet through their cell phones or PDA’s, according to a Media-Screen Netpop/Pocket online survey released this week.”
If that number seems low, it’s because they only surveyed people with broadband access in their homes. Usually you hear a slightly higher percentage, maybe in the teens. But that’s because consumers are buying new phones that can access the Internet even if they only have dial-up (or nothing at all) at home.
Survey: Few Broadband Users Go Mobile For Web Access [MediaPost]
