Which Halloween Candy Brands Are Facebook Users Sweet On? (Infographic)
Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.
Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.
Social influence marketing company Mavrck analyzed the Facebook pages of candy brands, and its findings included:
- M&Ms led in terms of highest percentage of fan engagement and top fans by influence, with Snickers running a close second.
- The most likes went to Kit Kat.
- Skittles generated the most buzz, with M&Ms coming in second.
- Pages for individual candy brands owned by the same companies were “remarkably similar.”
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