With the Super Bowl just around the corner, it will be interesting to see how brands are leveraging influencers through social media to be a part of the new “creator era.”
The Super Bowl and other live events are the last vestige of a dying era of mass media. Sports–along with The Bachelor, The Voice and other major primetime events–are the few programs that remain impervious to DVR ad-skipping, as the immediacy of the live coverage is key to the viewing experience.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in