Marketo Forgets to Renew Marketo.com

Marketing automation provider Marketo failed to automatically renew the Marketo.com domain, and it messed up processes for numerous marketers on Tuesday and Wednesday.

Marketo CEO Steve Lucas blamed “human and process error” for the gaffe, The Drum reported on Wednesday. But, unlike former presidential candidate Jeb Bush did with JebBush.com — when his campaign failed to renew the domain from December 2015 to February 2016, thereby losing it to now-President Donald Trump — Marketo’s problem appeared to be rectified quickly upon discovery.

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