Marketing With Music: Why Spotify is the Next Must-Have Marketing Tool
Earlier this year, Spotify, the online music streaming juggernaut, started offering playlist targeting, focusing on audience segmentation in addition to video takeovers and sponsored sessions for brands.
The playlist targeting feature uses first-party data to help brands track listeners across devices and allow for targeting based on activity and music tastes. Brands are now able to target their audience based on who they are (e.g., age, gender, geography, language), what they’re listening to (e.g., playlist, genre), and when and how they’re consuming music (e.g.,
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