Caitlin Sullivan
4 Tips for a Successful Instagram Strategy
Instagram is changing the way consumers shop, and Daniel Habashi is helping the company lead they way. Habashi, director of brand development for Instagram, shared how marketers such as Adidas, [...]
The Anatomy of a Stellar Checkout Page
Never underestimate the power of a well-designed and well-executed checkout page. The shopping cart may seem pretty straightforward on your e-commerce website, but the truth is this page alone is [...]
10 Ingredients for Successful Email Marketing
There's no one-size-fits-all solution when it comes to email marketing. However, there are several simple steps you can take to better optimize for success. Overwhelmed by where to start? The [...]
3 Customer Service Lessons From Starbucks
Starbucks, the goliath of coffee, has made a name for itself with its customer service. For good or bad, its strategy has helped the company become recognized the world over. [...]
Marketing With Music: Why Spotify is the Next Must-Have Marketing Tool
Earlier this year, Spotify, the online music streaming juggernaut, started offering playlist targeting, focusing on audience segmentation in addition to video takeovers and sponsored sessions for brands.
Tips for Effective A/B Split and Multivariate Email Testing
Fighting for your subscribers’ attention in the inbox means you need to find the best way to engage them. It's imperative to test different aspects of your email marketing to [...]
A Marketer’s Guide to SXSW Interactive
Over the last 20-plus years, SXSW has grown from an unknown indie music festival in Austin, Texas to one of the largest showcases of music, film and interactive media in the world. [...]
How’s Your March Madness Marketing Game?
Brackets, pools, parties … oh my! March Madness is right around the corner and marketers are gearing up. According to the NCAA, it's estimated that over 181 million viewers tuned [...]
Digital Marketing Lessons From Holiday 2014
A recent study from Custora analyzed over 100 U.S. retailers and 100 million shoppers during the 2014 holiday shopping season (November 2014 through December 2014). Top trends included the continued [...]
Content Meets Commerce: Lucky Launches an E-Commerce Site
Last week, Lucky magazine introduced Lucky Shops, a much anticipated e-commerce venture with social commerce startup BeachMint. While both companies were seemingly on their last limbs with poor advertising sales [...]