3 Customer Service Lessons From Starbucks

Here’s something to think about: By 2020, consumers will manage 85 percent of their relationships without having to talk to a human. In today’s SoLoMo environment, your customers are more likely to do their own research about your company before your first point of contact with them, and you only have one chance to make a first impression.

Starbucks, the goliath of coffee, has made a name for itself with its customer service. For good or bad, its strategy has helped the company become recognized the world over.

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